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Efficient advertisement copy is: • Clear and succinct • Lined up with client intent • Focused on benefits and worth • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against rivals Excellent ad copy can improve your Quality Rating, a metric used by Google to examine how useful and pertinent your ads are. Continuous optimisation consists of: • Adjusting bids • Evaluating new advertisement variations • Getting rid of low carrying out keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Reviewing budget allocation • Improving Quality Rating • Maintaining account structure These adjustments make your projects more efficient over time. Reports may include: • Number of clicks • Expense per click • Conversions produced • Cost per conversion • Keyword performance • Advertisement efficiency • Audience insights • Spending plan trends • Recommendations for enhancement Clear reporting allows you to comprehend how your financial investment is performing and makes sure that your marketing decisions are backed by genuine data.