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Efficient ad copy is: • Clear and succinct • Aligned with client intent • Focused on benefits and worth • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out versus rivals Good advertisement copy can improve your Quality Rating, a metric used by Google to assess how handy and pertinent your advertisements are. Ongoing optimisation consists of: • Adjusting bids • Evaluating new advertisement variations • Eliminating low performing keywords • Including brand-new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Examining budget plan allowance • Improving Quality Rating • Maintaining account structure These changes make your projects more efficient over time. Reports might include: • Number of clicks • Expense per click • Conversions produced • Expense per conversion • Keyword efficiency • Ad efficiency • Audience insights • Spending plan trends • Suggestions for improvement Clear reporting allows you to comprehend how your investment is carrying out and ensures that your marketing choices are backed by real information.